Independent business-software research

Decisions first. Evidence attached.

Short, source-linked briefs for choosing software without wading through recycled feature lists. Every price and limit carries a checked date.

Latest briefs

Comparison · August 25, 2026

A dated comparison of beehiiv and Substack for paid newsletters: fees, monetization, growth tools and migration costs.

Comparison · August 25, 2026

A dated comparison of Klaviyo and Mailchimp for ecommerce: pricing by list size, flows, SMS costs, transactional email and store fit.

Comparison · August 25, 2026

A dated comparison of Kit (formerly ConvertKit) and Mailchimp for creators: pricing, automations, digital products and paid newsletters.

Comparison · August 25, 2026

A dated comparison of GetResponse and Mailchimp: pricing, webinars, conversion funnels, automation limits and sending allowances.

Guide · August 25, 2026

A dated, ranked review of the best email platforms for creators and newsletters: monetization, fees and growth mechanics.

Guide · August 25, 2026

A dated, ranked review of the best email marketing platforms for ecommerce: flows, integrations and pricing by list size.

Guide · August 25, 2026

A dated, ranked review of the best email marketing software for small businesses, with entry pricing at 500 and 2,500 contacts.

Comparison · August 25, 2026

A dated comparison of ActiveCampaign and Mailchimp: automation depth, pricing tiers, seats, reporting and migration trade-offs.

Comparison · August 24, 2026

A dated comparison of MailerLite and Mailchimp pricing, sending limits, automation, transactional email, SMS, compliance and integrations.

Guide · August 24, 2026

A dated, source-linked comparison of Brevo, Constant Contact, MailerLite, GetResponse and Omnisend for restaurant email marketing.